Whipsmiths Trade Carts and Kiosks Concept
It was in London, England in 2010, that our founding director, Bradley Smith committed to the dream of creating the world`s best ice-cream company.
Recognising that the use of liquid nitrogen not only affords visual theatre and the customer the opportunity of creating their own flavour but also results in a far superior texture, Bradley a design engineer, set about designing the first prototype of the `CryoMixer`, a custom built machine that would harness the power of liquid nitrogen to deliver individually handcrafted portions of ice-cream & sorbet.
Armed with nothing more than a cordless drill, his nan`s old record player, a tank of nitrogen and a pot of organic cream he set to work in his garage and endless doodles, countless experiments and a few ice-cream explosions later, the CryoMixer was a reality.
After sourcing the finest cream from some of the best cows in the UK Bradley searched far and wide, scouring some of the far distant corners of the world to discover quality ingredients that could make interesting and tasty flavours.
Custom Creams was launched and Bradley, dressed in a lab coat and straw hat started selling his extraordinary ice-cream at food and music festivals around the UK.
In 2012 a chance meeting between Bradley and a fellow foodie, Damon Thomas became the catalyst for a new partnership and new investment into the company. The following two years witnessed rapid expansion with improvements to the technology, the addition of new mobile carts and new relations with corporate partners who wanted to utilise the theatre and quality of the product to engage with their own audiences.
At the beginning of 2015, the company was rebranded to Whipsmith`s to coincide with the launch of the first Concept Café at Egham in Surrey and in Spring of 2015 the first franchised outlets opened in the Algarve, Portugal. Further outlets are in the pipeline across Europe, the Middle East and beyond.
Stand Number: 598