David Hawke

Alnwick Castle

Building Sustainable Growth in Heritage Attractions

About David Hawke

David has successfully led the Visitor Attraction and Events team at Alnwick Castle for over 6 years. He is responsible for all aspects of the Leisure operation from Sales and Marketing to Operations, Food and Beverage and Events. Prior to this he was involved in an online travel start up and also led the Call Centre and Online Sales and Service teams of Thomson Holidays. Outside of work David has four children and is a keen cricketer.

The story of how Alnwick Castle was transformed from a beautiful Castle in the North East of England with 50k visitors into a successful growing visitor attraction with over 300k visitors today. The seminar will look back on the initial catalysts for change but also focus on how we have built a platform and model for sustainable growth into the future.

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