Country House Theatre 6
Wednesday 8th November
Thursday 9th November
11.00 - 11.30
Discover the Value of Your House’s History
The history of your house is not only unique but also a vital marketing tool for your business. Using case studies, Ellen will reveal what she has uncovered about some of Britain’s finest buildings and show how you can use a similar approach to promote your historic house.
11.45 - 12.15
Are customers getting the best of your customer experience?
Customers are the most important part of any leisure business. It is vitally important that they are well looked after and given the highest standards of service, so that they come back again and share their experiences with friends and family. Aside from staff training in personal and verbal skills, it is equally important that your business has the tools to enable your staff to deliver this excellent service. In this seminar, Andrew discusses the technology that can enhance your customer experience, by ensuring that your customers are getting the best of your communication and the importance of making your facilities accessible for everyone. Andrew’s talk will cover the importance of successfully managing customer queuing and the problems facing leisure business with customer communication at staff interaction points. He will also explore how these can increase your revenue and footfall as well as ensuring both staff and customers are happy.
12.30 - 13.00
The Benefits of a Falconry Presence as an Attraction
I will start with a short introduction about my background in falconry including the pest control and how I’ve built it up as a business, and why I believe it is so relevant to the subject of country house business innovation. Especially as we, ourselves, are currently based in the grounds of a Hotel. The first section of my talk will focus on the benefits of diversifying by having a falconry presence at estates, country houses, castles and venues to help increase their income. Giving examples of venues where there has been a history of falconry and which now include this as an attraction for visitors. This can also link in with other historic pastimes such as archery. A classic example of this being Warwick Castle, which has both falconry and archery. Weddings are becoming more and more popular at all types of venues and falconry can be offered as part of a ‘Wedding Package’. This also applies to landowners who wish to diversify their land as a way to bringing in an income. The second section will focus on the benefits of having a falconry presence also for the purpose of pest control. How flying falcons and hawks can work as a natural deterrent against pest species such as pigeons, seagulls, rabbits and Canada geese. After twenty minutes I will bring my talk to a close with a short summary, and then offer to answer any questions for the last ten minutes.
13.15 - 13.45
How can equestrian diversification benefit you?
How can equestrian diversification benefit you? We will look at the various options of incorporating or expanding equestrian enterprise within an existing rural businesses and farms. With the primary focus on, maximising the utilisation of grassland in ways which will be easily integrated and work alongside current businesses. We will explore income generation, investment requirements and how to help maximise land. We will look at installation of cross-country courses whether for training/schooling or competitions, and how they can be managed in order to maximise revenue. We will also examine the different factors which should be considered when looking at planning options and their feasibility. Principally the site criteria including geography and soil type, as well as maintenance requirements the additional facilities which would provide USP.
14.00 - 14.30
Adding an income-stream from hosting weddings
Hosting weddings – a walk-through making a profit from the wedding industry Kelly will offer insight into the different business models which country houses can adopt to make money from hosting weddings. She’ll also give you an insight into the key wedding features appreciated & demanded by modern couples to help you achieve the highest possible venue hire rates and return on investment.
14.45 - 15.15
Business Diversification & Cost Control On The Country Estate
We will be looking at the multi-strand approach to diversifying income, along with options to control costs. There will be an overview of Renewable Energy, Tourism/Weddings, Filming and Forestry.
15.30 - 16.00
Rescuing a grade listed building
This seminar will briefly cover the restoration of Paschoe House, which spanned over 10 years, and the owner’s realisation that being the guardian of an historic building is an expensive task. These estates need to pay their own way, and what better way for them to do that than transforming them into a money making business. You will hear the story from the nucleus of the idea, to finding the funding, to opening its doors to the public and then sustainability once open and how various partnerships with other businesses can help maintain cash flow in both directions. We will focus on shooting estates, equestrian adventures, fly fishing and stag stalking and how this kind of tourism maintains the equilibrium of life in the country.
16.15 - 16.45
Steps to a Michelin Star, Rescuing a Country House through Hospitality
In 2008 the Hill Family purchased a former estate of Prime Minister, Sir Robert Peel. The house had been used as a care home for 50 years before closing as it was no longer fit for purpose. The challenge of building a sustainable turnover whilst pursuing a passion for food, beverage and hospitality took time, courage and deep pockets. Enjoy the tales that took Peel’s Restaurant to a Michelin Star and 4 AA Rosettes . The 15 bedroom Restaurant with Rooms offers a range of other services including a dedicated venue for private parties, weddings and the corporate market.